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Art direction

Big-picture thinking and visual storytelling for campaigns, photoshoots, and brand narratives. I set the concept, direct the shoot, and shape every frame until the story lands.

Sketchbook and watercolour palette on a studio desk

Every frame earns its place

A campaign is a story told in glances. I start with the narrative — the one idea your audience should feel in three seconds — then build the visual world around it: casting, locations, color, type, and pacing across every channel.

On set and in post, I direct photographers, stylists, and editors toward a single vision, so the billboard, the feed post, and the packaging all feel like chapters of the same book.

What's included

  • Campaign concept and creative territories
  • Moodboards, shot lists, and styling direction
  • On-set direction and post-production supervision
  • Channel adaptations: social, OOH, print, and web
  • Campaign playbook your team can reuse

How an art direction project runs

  1. Concept

    We lock the story, references, and success metrics before anything is shot.

  2. Pre-production

    Casting, locations, styling, and detailed shot lists — no surprises on set.

  3. Direction

    I direct the shoot and supervise selects, retouch, and layout.

  4. Rollout

    Assets adapted per channel with a playbook for what's next.

Open mailer box with packing paper for the Parcel Kit unboxing
Campaign mood board of printed photographs pinned on a wall

Questions, answered

Yes for Miami and travel projects; otherwise I direct remotely with live feed reviews, detailed shot lists, and same-day selects.

Happily. I often set the concept and direction while your photographers and designers execute — with reviews at every milestone.

A short brief: goals, audience, timing, and any must-haves. I handle research, references, and production planning from there.

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Let's work
together

Planning a launch or a seasonal story? Let's shape a campaign worth remembering.

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