A Miami micro-roastery with cult status at the farmer's market needed bags that work as hard on a grocery shelf as they do at the stall.
Overview
Copperline roasts in twelve-pound batches and names each blend after a Miami neighborhood. The packaging system I built gives every roast its own copper-foil colorway over a shared kraft base — premium on the shelf, honest in the hand.
Tasting notes, brew ratios, and roast dates are set in a clear hierarchy, and a resealable tin-tie format keeps beans fresh long after the market tent comes down.
The challenge
Stand out among forty specialty bags without resorting to visual noise — and keep unit costs low enough for a small roastery ordering in modest runs.
The approach
One dieline, infinite colorways: a single bag structure printed in short runs with variable foil bands. We shelf-tested prototypes in two real stores before finalizing.
From shelf to hand
Outcome
A bag customers photograph — and retailers reorder